5th Floor Media
Hexagon
Property Website Launch Intake

Launch your property website without the back-and-forth chaos.

This intake walks your team through everything needed to launch a standalone site, CRM-integrated website, landing page, or takeover launch. It gives clients one clean process and gives your dev team one clear source of truth, co-built by 5th Floor Media and Hexagon.

1
Intake System
4
Launch Types
350+
Websites Automated
10
Years of Experience

How this process works

Client + Dev Team Aligned
1

Submit Intake

Clients complete one guided intake instead of emailing scattered information over time.

2

Lock Requirements

The team verifies minimum launch requirements before the site moves into build.

3

Build From Template

The dev team selects the right site type and configures a repeatable website system.

4

Review and Launch

Revisions, integrations, QA, and launch happen from a checklist, not memory.

Minimum required before build starts

  • Property name and exact address
  • Target launch date and project type
  • Primary client contact and final approver
  • Logo, starter photos, and form routing email
  • Domain decision and PMS / integration decision
  • Legal or accessibility content path

1. Project kickoff

Required

Define what kind of project this is and who owns it on both sides.

2. Website structure and launch style

Important

Tell us what kind of website experience you want us to build. This helps us align the structure with your leasing goals, launch timeline, and brand needs.

Single-page is best for speed and simple launches. Multi-page is best for fuller property storytelling. Corporate / portfolio works best for broader management or brand-led experiences.

3. Property information

Required

4. Branding and assets

Needed for build

Best practice: one project folder with subfolders for Branding, Photos, Floorplans, Legal, Integrations, and Launch Assets.

5. Website content

Messaging

6. Integrations and launch dependencies

Critical

7. Domain, legal, and approvals

Launch blockers live here

Ready to operationalize this?

This intake site can become the front door to the whole property website system. Clients complete it once, the team gets structured input, and launches move through build, review, and QA with far less friction.

Download Checklist
Property Website Launch Intake · 5th Floor Media + Hexagon · Built for client onboarding and dev execution
5th Floor Media